Why the Premier League is the most profitable league in the world

Why the Premier League is the most profitable league in the world

The Premier League is undoubtedly the prime attraction when it comes to organized football (soccer) leagues in the entire world. The frenzy is unmatched, while the amount of traction it gets in even the most remote nooks and crannies means that on every given match day, it dominates conversations on social and even traditional media.

The followership all around the world is massive, with more supporters of football clubs being present in countries other than England. During the 2019/20 season, the Premier League reached a cumulative global audience of 3.2 billion people, which represented a 6% increase compared to the previous year. The TV deals which the league body is signing with the likes of Amazon means that it will only get bigger.

Since its inception in 1992, the league has become very successful. Why is this so? This article highlights 5 reasons.

The Premier League is literally the best

The Premier League is undoubtedly the best. The facilities, managers and players on offer are the best available in the world, which means there is an avalanche of the very best there is to offer. There are six teams that can compete with the very best across the continent while the chasing pack continues to upset the apple cart – as evidenced by Leicester this just-concluded season.

The fact that Premier League teams have become very dominant in the Champions League and Europa League also helps to attract even the greatest players plying their trade elsewhere. This shows to them that England is the place to be.

Other factors play a part too…

The Premier League is helped by the fact that the league is played in the United Kingdom, with commentaries in English, which is the second most spoken language in the world after the Chinese Mandarin. It makes it more accessible to billions of people in the world.

The location of the United Kingdom on the world map means that the kick-off times are quite manageable around the rest of the world. The grass in the Premier League is literally greener than anywhere else. This is because the British climate makes it more vibrant, and technological changes means that the grasses make it a spectacle to play on.

The football is very good

Many professional players say that playing in the Premier League is a dream, given that they get to test their football ability against the very best in the world. It is unlike many leagues in the world, reserving the British culture of playing football at a very frenetic pace while imbibing modern-day technical inputs, with the likes of Guardiola and Jurgen Klopp being key proponents in recent years.

The fans are also much more demanding, reaching levels of near-fanatism. This means players know they have to play at their best, or risk being sidelined, and ultimately being regarded as not being Premier-League worthy.

The marketing is unparalleled

In 2016, the Premier League dropped Barclays as its title sponsor after 15 years, opting to go the way of the NBA and NFL. By not having a title sponsor, it meant there was more opportunity to get an aggregation of smaller sponsors, which ultimately led to more revenue.

The Premier League, as a product, is also a very attractive proposition to broadcasters around the world. High-quality cameras take the game closer to fans, while pitch-side cameras capture crowd noise at stadiums like Anfield. They make the spectators viewing through television feel as though they are part of the action, even though they are thousands of miles away, from any part of the world.

The history is unmatched

The Premier League is unmatched in terms of history, as the British invented football and have 150 years of history for the league to draw from. Local rivalries and derbies have years of rivalry steeped in them, with the matches always a tightly-contested affair.

Final thoughts

The Premier League is undoubtedly the biggest league in the world and has a massive following all around the world. Its uniqueness, coupled with its current ability in earning and potential to earn even more is truly jaw-dropping, however, a balance must be struck between earning more and trying to keep the culture of the league, as a whole.

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