How Business Leaders Can Prepare For The ‘New Normal’

How Business Leaders Can Prepare For The 'New Normal'

By Tyler Bray, Owner of The Trailer Parts Outlet.

No matter how far away we are from the true end of the Covid-19 pandemic, now is a good time to develop a battle plan for how to handle the end of lockdown measures. 

As a business leader, you need to run where the puck will be, not where it is. That’s the key to developing the adaptability that will ensure your survival in the long run. I’ve been formulating a step-by-step plan for how to lead your whole team through the new normal and into a bright future.

Understand that some things will never be the same again.

Major companies such as Twitter, Oracle, Google and Salesforce have announced they are going to maintain the option to work remote indefinitely. As a digital native and someone who built his business as e-commerce from day one, that makes sense to me. I needed a business that could function when I was 3,000 miles away studying at college. That’s what I have today.

Every business leader has been taught the importance of proper delegation. As the famous saying attributed to Michael E. Gerber goes, “If your business requires your presence you don’t have a business, you have a job.” Proper delegation helps you work on the business rather than in the business.

With the pandemic affecting each individual person in similar and different ways and digital tools improving every time you turn around, it’s time to double down on the hyper-productive power of a remote workforce. 

Create a clear vision of the business that wins in the future.

People know we have lost a lot to Covid-19. Your job as a leader is to show them a clear vision of the best possible future, along with a battle plan for how to get there.

As an e-commerce business, I can humbly say that I saw sales increase during the pandemic. However, I believe that every business needs a certain amount of future-proofing. If every member of your team knows how that can contribute to their own security, you can build a rugged, anti-fragile, adaptable business that is ready to meet modern risks. 

Double down on your strengths.

You probably already know that there were certain areas of your business that came forward or flourished during the pandemic. The important question is why? What made those areas ideal for a situation like the pandemic? Can you double down on those elements to continue to serve the percentage of people who, for example, feel themselves at risk but can’t access vaccines in the immediate future?

Ask each member of your team to identify what worked best when the world flipped on its head. Get them to become active participants in developing that side of their work. Your sales team might have developed an incredible live video demo of a product. Your PR team might have secured virtual conference opportunities. Asking your team what worked will get them to be more innovative. 

Create execution plans for each branch of your team.

You should already have point people in each facet of your business. Now is the time to bring out the entrepreneur, and the leader, in each of them. Have them come up with an execution strategy for the future. Compile these into a master vision for the company. Modify them according to your own vision. This diversified leadership structure is the key to a robust, responsive, future-ready post-pandemic team.

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