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For an undisclosed sum, Ajua, the built-in Buyer Expertise Administration resolution for companies in Africa, has acquired WayaWaya, the Kenya-based Synthetic Intelligence [AI] and Machine Studying [ML] firm recognized for its modern Janja platform that permits borderless banking and funds throughout apps and social media platforms.

WayaWaya founder and lead Janja product builder, Teddy Ogallo, joins Ajua as VP of Product APIs and Integrations.

Launched in 2012, Ajua was constructed to unravel the shopper expertise hole for companies on the continent to drive enterprise development. Ajua combines expertise with buyer expertise and has constructed quite a few modern merchandise that ship real-time buyer suggestions on the level of service, for small and enormous companies throughout Africa, with the purpose to digitalize and energy development for over 45 million SMEs. Present Ajua infrastructure companions and shoppers embody GoodLife Pharmacy, Customary Chartered, FBNQuest, Safaricom, Whole, Coca-Cola and Java Home.

The acquisition of WayaWaya permits Ajua to combine Janja to automate a lot of the shopper expertise journey by integrating product into their product stack, closing the shopper expertise loop because the sensible AI and ML constructed by WayaWaya offers SMEs the power to automate responses and provides the shopper what they need, when they need it.

WayaWaya at present helps each people and companies with clever messaging, throughout quite a few social platforms, together with Whatsapp, Fb messenger, Telegram, and others. It permits its customers to automate buyer help and make cross-border funds. In addition to its huge attain with social platforms, WayaWaya can also be built-in with international and African monetary leaders together with Mpesa, Airtel Cash, Bankserv, First Knowledge, Interswitch, Stripe, Flutterwave, Visa and MasterCard.

This comes only one month after Ajua introduced its partnership with Nigeria’s MTN for MTN EnGauge, an agile utility that provides modern buyer administration options. The platform allows companies to entry digital funds utilizing a novel USSD code, CRM instruments, buyer suggestions channels, debt administration and monitoring, enterprise and product promotions by means of cellular and social media channels.

By means of its new product roll-out with MTN, Ajua is producing extra knowledge for its 1000’s of customers, a lot of which might now be higher automated and monetized by means of the services and products WayaWaya has constructed, together with cross-border digital transfers, funds companies and clever finance bots.

The SME market in Nigeria alone is valued at $220 billion yearly and projections reveal that companies with Buyer Relationship Administration (CRM) have bolstered their productiveness by 40 %. Ajua, the chief within the technology-powered buyer expertise marketplace for the continent, makes use of knowledge and analytics to attach firms with their clients in real-time, serving to companies to higher perceive the character of their clients and subsequently improve gross sales by means of smarter experiences.

What they’re saying

Kenfield Griffith, Ajua Founder and CEO stated “The acquisition of WayaWaya is a vital milestone for us, as we make a major leap in making certain the shopper expertise journey for companies throughout the continent is seamless. Integrating WayaWaya’s expertise considerably enhances our product suite and offers us the power to automate our shoppers’ companies and develop their revenues, which is an especially highly effective proposition for our clients of all sizes, throughout Africa. From our expertise on this space, we perceive the CX fundamentals that drive development for our clients and we wish to convey this intelligence to SMEs throughout the continent.”

Teddy Ogallo, founding father of WayaWaya and new VP of Product APIs and Integrations for Ajua provides, “Ajua’s give attention to introducing and scaling customer support and buyer expertise for the continent – and basically how they assist companies ship excellence for his or her clients is one thing my workforce and I’ve lengthy admired. Seeing how WayaWaya’s expertise can complement Ajua’s modern services and products, and assist scale and monetize companies, is an thrilling alternative for us, and we’re pleased that our groups will likely be collaborating to construct one thing distinctive for the continent.”

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