While the pandemic may have slowed down everyday life for people around the world, it had the opposite effect on many industries in the business sector. In 2020, industries like tech, e-commerce, entertainment, and education witnessed accelerated growth largely due to the fact that people were inside their homes and relied on virtual connection more than before. This concentrated and swift growth has made it hard for some businesses to keep up, especially those who aren’t able to adapt to fit the new standard.
Turnkey services are dominating the B2B sector because they are a simple, straightforward solution that enable businesses to remain competitive in a changing digital landscape. If you’re not familiar with the term, a turnkey service is simply a product that comes to consumers fully built and ready to operate.
What does that mean in practice? Take the online gaming industry, one that has seen significant growth due to the pandemic and the demand for home entertainment. Developers release new games frequently, but for online gaming platforms, installation isn’t traditionally a quick process. Owners may want to implement a new game, or an updated version, but the process could take months to be installed.
Turnkey Systems Simplify Business Structure and Maximize ROI
Bragg Gaming Group, an international gaming technology company, saw this as an opportunity. They act as a middleman between game developers and gaming distributors (like casinos or online gaming hubs). Their platform, called ORYX, aggregates content and makes it available to distributors instantly. If a new game hits the market, their clients have access immediately instead of requiring months-long wait times for installation.
As a business model, turnkey services—like the one Bragg offers for the gaming world—provide unique advantages for companies in the B2B sector. A ready-made platform streamlines business endeavors because, quite simply, it is the same every time a new client signs on. Fiscally, this means that B2B companies with turnkey technology offerings can minimize the hassle of new client onboarding and maximize on profits. More clients can join or participate in the service than with traditional service providers that would create a personalized system for each new client.
With their unique business model, Bragg’s PaaS offering can be integrated across countries, languages and even smaller sectors within the gaming industry. Following this model could provide B2B companies, in any field, with a wider scope of business and more room to grow.
The Product Keeps Companies Competitive, and Generates Return Customers
A turnkey solution like Bragg’s ORYX software has proven very successful, and the company hasn’t lost a customer in the last five years. This is largely due to the fact that their technology enables businesses on both ends—the game developers and the distributors—to benefit from their easily integrated platform and library of games. This, in turn, helps those businesses stay competitive and remain active in their markets.
B2B companies across industries should consider the benefits of turnkey solutions that provide customers with a readily available, straightforward, reliable system that ensures they will stay “with the
times”. Consumers desire the best, newest and most innovative products, services and experiences. B2B companies have a rare opportunity to fill this space and empower their customers to stay competitive no matter where they are.